This is the concept of next Cadillac. This concept is an idea from its Wayne Cherry who is responsible in making design concept. After a distinguished career at General Motors that culminated in his being appointed only the fifth vice president of design in the company�s history, he decided to build a concept car of his own.
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2010 Cadillac Sports Cars SRV Concept
Wayne Cherry has always loved concept cars. Then you take a close look at Cherry�s VSR street rod, at the hardware, the workmanship, and, most of all, the design, and you realize it could easily take center stage as a concept car on the GM stand at the next international auto show.
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"You just can't stop designing, you just can't stop being involved with cars," Cherry explains. "You start to do something like this, and it turns into a concept vehicle." He makes it sound like a winter garage project that got a little out of control, which at a basic level perhaps isn't a million miles from the truth.
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Then you take a close look at Cherry's VSR street rod, at the hardware, the workmanship, and, most of all, the design, and you realize it could easily take center stage as a concept car on the GM stand at the next international auto show.
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He joined GM in 1962, straight out of California�s Art Center design school, and was assigned to the advanced design studio at the Tech Center, where, among his first assignments, he assisted on a project that became the first Oldsmobile Toronado, one of the high watermarks of Bill Mitchell�s stint as GM design chief.
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At Vauxhall, he worked on the gullwing XVR, the brand's first-ever concept car, which was unveiled at the 1966 Geneva show. His wild, mid-engine SRV, shown at the 1970 Earls Court Motor Show in London, was a four-door, four-seater that stood just 41 inches tall.
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The Equus, one of the star concepts of 1978, was a crisp, state-of-the-moment roadster that rivaled the best from Bertone and Pininfarina. "That's the most uncompromised design I've ever worked on," Cherry said at the time.
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