Being a few years ahead of its time (and a couple of doors short), the first Honda Insight turned out to be mostly a futuristic curiosity for everyone but crazed hypermilers. By contrast, the 2010 Insight seems to be perfectly scheduled, and expertly aimed at the largest possible number of buyers. This mainstreaming of the hybrid has been happening for some time, but up to this point no one has been able to make a hybrid as economically accessible or as easy to exploit, mileage-wise, as this new Insight.
Three important things separate the Insight from the growing hybrid herd. First, the car pencils out: The consumer costs for its hybrid system have been essentially nullified, and the Insight will be no more expensive than a comparably equipped Fit. Though final pricing hasn't been announced, its MSRP will vastly undercut that of the Civic Hybrid and the Prius when it goes on sale on Earth Day, 2009.
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