
You�ve heard the old maxim about not being able to afford something if you have to ask its price, but the fact is some people do ask that question about Rolls-Royce Action Cars, including the new Phantom coupe . The difference between those people and mere mortals who pale at the notion of a $405,000 automobile is that they�re asking because they�re ready to write a check.
That scenario is more likely in the U.S., according to Rolls marketing types. Although part of the Rolls allure is being able to personalize the car in excruciating detail�44,000 possible colors, for example�it�s not uncommon for U.S. buyers to walk in and pop for whatever happens to be on the showroom floor�no waiting, drive it home.What they�ll be driving home in this case is the newest and sportiest Phantom , and 400 large is what Rolls projects as the base price when it�s available here in November.

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